The Florida Chamber Foundation is focused on doubling Florida-origin exports by 2015 when compared to 2010. This goal appears out of reach, as the annual growth rate of the state’s exports slowed drastically to a mere 2.3% in 2012. This is a sharp decrease from the 2011 annual growth rate of 17.2%. This decrease can partially be explained by the slow growth of export prices in 2012. Yet, even after adjusting for inflation, Florida’s export growth appeared to slow over the past year. Tracking international trade flows through the sunshine state is a critical component of monitoring Florida’s progress to a new and sustainable economy. Imports provide consumers with the goods and services they demand, as exports spur production and job creation across many industries. The slow growth of Florida’s total export value in 2012 provides a minor setback in achieving this goal. Given that Florida exports in 2012 totaled approximately $66 billion, Florida will need to increase exports by over 18% each year if it is to reach this $111 billion target.